As the UK’s largest specialist provider of diagnostic and healthcare solutions, InHealth Group aims to enhance patient care by collaborating with hospitals and commissioners across the NHS.
InHealth Group's primary growth strategy relied heavily on networking and referrals from clinicians and heads of clinical commission groups. However, they lacked a robust outbound system for reaching potential clients outside of their existing network.
Leadinate was brought on board to overhaul InHealth’s approach to sales. We implemented a robust sales process, crafted a systematic cold outreach strategy, and provided comprehensive training to their staff to enhance their cold email, cold calling and closing abilities. Additionally, we created sustainable frameworks to ensure ongoing growth through these new channels.
With Leadinate's support, InHealth transformed it’s sales strategy from a predominantly networking and referral-based approach to a proactive and systematic outbound model. This transformation brought a significant increase in their leads and converted prospects, contributing to their continuous growth.
I can honestly say our partnership with Leadinate was a game-changer. We previously relied on networking and referrals, limiting our growth potential. Leadinate introduced us to the power of a robust outbound system, which revolutionised our sales process. They didn't just provide a solution, they upskilled our team, enabling us to sustain this high level of performance. As a result, we have seen a significant increase in leads and converted prospects. Their understanding of our business needs, innovative thinking, and hands-on approach is unmatched. This transformation has been instrumental in our continuous growth. I would wholeheartedly recommend Leadinate to any organisation seeking to improve their outbound sales strategy.
Caroline Meechan, Marketing Director at InHealth Group
