Authors on Mission

How Leadinate Drove Authors on a Mission's Pipeline Value by 300% to $960,000

Background
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Challenge
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Solution
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Results

Background

Authors on a Mission serves to help business leaders turn their book idea into powerful bestsellers.

Challenge

Authors on a Mission had a scattered and inefficient sales funnel and their approach to identifying their ideal clients was not optimised, leading to challenges in prospecting and securing new clients. Vikrant, the CEO, was heavily involved in the sales process, leaving him little time to focus on strategic business growth.

Solution

Leadinate tackled these challenges head-on. We orchestrated a full transformation of their sales funnel and implemented a refined data sourcing strategy. In parallel, we established a robust outbound machine, and significantly improved call show-up and close rates via our comprehensive sales training. Importantly, we restructured the business to distribute the CEO's sales responsibilities among a newly trained sales team, enabling the CEO to dedicate himself to driving the company forward.

Results

Leadinate's holistic approach revolutionised Authors on a Mission's outbound lead generation, tripling their results. As a result, they added $960,000 to their pipeline. This increase, coupled with improved call show-up and conversion rates, significantly boosted their business.

What Authors On A Mission Had To Say

Leadinate's holistic and comprehensive approach transformed our business. Not only did they triple our sales pipeline, but they also increased our call show-up rate and improved our sales conversions. They've revolutionized our scripts and gave us a clear path to success. The impact on our business has been phenomenal.

Vikrant Shaurya, CEO, Authors on a Mission

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